From Startup to 250 Employees: The Power of Culture at Limble with Bryan Christiansen

Why should companies prioritize culture in growth?

 In this episode of the Amazing Teams podcast, Doug and Una chat with Bryan Christiansen, founder and CEO of Limble, a B2B SaaS company focused on maintenance management.

 Bryan discusses the pivotal role culture has played in scaling Limble from a small startup to a 250-person company over nine years. He shares insights into Limble’s core values—embodied by the acronym Moth Tacos—which emphasize merit-based success, customer obsession, transparency, and a strong no-asshole policy, all of which contribute to building a cohesive, mission-driven team. The conversation highlights how establishing and maintaining a strong culture is essential for long-term success, leadership, and fostering employee satisfaction.

Key Takeaways:

●      The power of company culture: Bryan emphasizes that a company’s culture must be rooted in authentic values, like Limble’s “Moth Tacos,” which reflects its dedication to meritocracy, transparency, and customer obsession, driving team cohesion and long-term success.

●      Active reinforcement of core values: Implementing systems like HeyTaco allows companies to reward employees for living the company’s values, helping to keep those values front and center in daily operations and fostering engagement.

●      Leadership’s role in maintaining culture: Bryan discusses how CEOs must actively lead by example, from hiring to transparency initiatives like “Ask Me Anything” sessions, ensuring the culture permeates throughout the company as it scales.

Key Timestamps:

00:00:00 - The policy

00:01:25 - Limble’s background and growth story

00:02:35 - Building a culture-first company

00:05:00 - Defining core values with Moth Tacos

00:11:45 - The “no ahole policy” explained

00:13:20 - Bryan’s changing role as CEO

00:16:40 - Family support and Limble’s impact

00:18:50 - Living values through programs like HeyTaco

00:22:10 - Transparency and ask-me-anything culture

00:24:26 - Challenges in hiring for the C-suite

00:27:46 - Ownership of gratitude and culture at Limble

00:31:49 - Encouraging early adoption of core values

Key Topics Discussed:

Building company culture, core values definition, merit-based employee growth, scrappy startup mindset, customer obsession, transparency in leadership, team recognition, servant leadership, employee engagement, C-suite recruitment, bootstrapping, employee gratitude, fostering teamwork, leadership challenges

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About the Amazing Teams Podcast:

We started this podcast because we love teams, especially amazing ones. Michael Jordan said it best, "Talent wins games, but teamwork and intelligence win championships." This is what we're all about!

 Our mission is to help others build amazing teams by having authentic conversations with remarkable people who are building amazing teams. We will explore the tactics, strategies, and frameworks that have helped them succeed.

The Amazing Teams Podcast is produced by HeyTaco and edited by Lifetime Value Media.

Learn more about LTV at: https://www.lifetimevaluemedia.com